Booking Holdings

Booking Holdings is the world’s largest online travel agency (OTA), owning brands like Booking.com, Priceline, and Agoda. It is a key beneficiary of the global Travel Recovery, the Digital Nomad Lifestyle, and the longer-term megatrend of Experiential Consumption. As consumers increasingly prioritise experiences over material goods, Booking’s platform connects them to millions of accommodations, flights, and rentals worldwide. Its strong network effects, proprietary data, and AI-driven personalization tools enable superior user experiences and high conversion rates. Booking’s shift toward more direct bookings, greater mobile app usage, and its growing fintech offerings (such as payments and travel insurance) help deepen customer loyalty and expand margins. As travel continues to rebound post-pandemic and consumers embrace flexible, digital-first platforms, Booking Holdings is positioned to lead in shaping the future of travel experiences.